Guides

Retainers and Deposits: Getting Paid Up Front

Two ways to get paid before the work is done: a deposit at the start of a project, and a retainer for ongoing work each month.

6 min read · Updated October 20, 2026

Deposits

A deposit is part of the project price, paid before work starts. It confirms the client is committed, covers your early costs, and holds a place in your calendar.

  • How much: 25% to 50% is common; 100% up front for small jobs or new clients is reasonable too.
  • When: on acceptance of the estimate, with work starting once it's paid.
  • Afterward: credit the deposit on the next invoice, so the client pays the balance.
  • If the project is canceled: say in the agreement whether the deposit is refundable, and for which work.

Monthly Retainers

A retainer is a fixed fee each month for ongoing work, billed at the start of the month. The most common kind covers a set number of hours:

Example retainer
Amount
Monthly retainer: 30 hours at $100 per hour$3,000.00
Hours worked in October34
Overage: 4 hours at $100 per hour, on November's invoice$400.00

Some freelancers give a small discount in exchange for the commitment, such as 30 hours for $2,850 instead of $3,000.

Unused Hours

Decide up front what happens to hours the client doesn't use, and write it in the agreement. The usual choices:

  • They expire at the end of the month. Simple, and it fits a retainer that reserves your time.
  • They roll over for one month, then expire.
  • They roll over with a cap, such as 10 hours at most.

What the Agreement Should Say

  • The monthly fee, the hours it covers and the rate for extra hours.
  • What kinds of work are included, and how requests come in.
  • Unused hours: expire or roll over.
  • When it's billed and when it's due.
  • Notice to end it, often 30 days.

Questions

Is a Retainer the Same as a Deposit?

No. A deposit is an advance on one project's price. A retainer is a recurring fee for ongoing work, usually monthly.

Should a Retainer Be Paid in Advance?

Yes, that's the usual arrangement: the retainer is billed at the start of the month it covers, and any overage is billed with the next one.

How Do I Price a Retainer?

Start from the hours the client typically needs per month at your hourly rate. Offer a small discount for the commitment if you like, and set a rate for hours past the cap.

What If the Client Uses Fewer Hours Every Month?

Talk about it at renewal and lower the retainer to what they use, or agree on a smaller rollover. A retainer that fits keeps the client longer than one they feel they're overpaying for.